In recent months, Katie Price has been trying to relaunch herself as a class act, maintaining that she's more than just a glamour model.
But the artist formerly known as Jordan appeared to throw all that out the window today as she launched her second fragrance... while pouting in a tacky lingerie ensemble that left little to the imagination.
The 30-year-old posed for the cameras to promote her scent Besotted at The Paper Club on London's Regent Street.
Katie Price launches of her new fragrance "Besotted" at Paper Club in London
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